My Wardrobe

DESIGNER GUDRUN SJODEN’S FLAGSHIP STORE!!

As some of you know I had the absolute pleasure of being invited to Varg PR’s Talented Designer Gudrun Sjoden’s Flagship store Launch.. Forgive my terrible photography.. my Fuji battery died (trust..).. But I’m not quite sure how I even missed a turning for this Gorgeous store!! But I must say.. it is breath-taking! Coming from a visual Merchandising background.. this was absolute HEAVEN!!.. The attention to detail was phenomenal, I honestly could have…

BEHIND THE SCENES: PRIDE MAGAZINE APRIL 2012 FASHION EDITORIAL!!

Publication: Pride MagazineApril 2012 Creative & Fashion Director: Erica Matthews Photographer: Asli Kolcu Make-up Artist: Chanel Boateng Hair Stylist: Kasia FortunaModel: philomena Kwao (models 1), Sycha Mubiaya (D1 Models) &Nala Diagouraga (strike Model Management) Location: Gilgamesh As some of you know I Directed my first Fashion editorial shoot in April 2012 Pride Magazine!! Above are moodboards I made for the styling, set and photography of the shoot!! Here is the First look, welcome to Gilgamesh’s Tea room where it…

STYLE STALKING: OH MAN.. ‘THE LITTLE BLACK SUIT’!!

  Every woman owns that classic ‘little black dress’… well I absolutely loved this Male twist.. ‘the little black suit’.. Dress it up or prep it up with the top button done up… or casual it down by maybe letting a few buttons loose.. and adding on a hat.. Regardless!! I LOOOOVED THIS LOOK!! and I HAD to stop him in his tracks!! What was he wearing? Blazer from Topshop,…

MY PUBLICATIONS: FAB MAGAZINE MY FIRST MALE FASHION EDITORIAL!!!

Publication: FAB Magazine Vol2 Issue 4 Photographer: Agata Preyss Fashion stylist: Erica Matthews Model: Arnold Wonka Ziza & Jorciney Rosario @ LV Castings Makeup & Grooming: Shanice T. Grant   As some of you may know.. I recently done my first Male Fashion Editorial which was published in Fab Magazine!! I was working with some new Agency models from LV Castings to build their portfolio.. and the shoot turned out so well it was submitted!! So…

MY FASHION PICKS: TODAY IM WEARING!!

#Todayimwearing Faded glory denim shirt, H&M Jumper, New Look Leggings, Zara fur coat, Primark Biker boots, Vintage bag, Topshop Ring & Gudrun Sjoden scarf Related articles Stylist Adventures: Backstage Pass Into What I’ve Been Up to Last Week!! (ericamatthews.wordpress.com) Your Press Pass: Britain and Ireland’s Next Top Model 2011 (ericamatthews.wordpress.com) #TodayImWearing: Head-to-toe TOPSHOP – 50′s Diner meets spring equinox (afroblush.com) OOTD 0602 – Faux Fur Fun (firstdutchcoloredfashionblogger.com) My Fashion Picks: #todayimwearing (ericamatthews.wordpress.com)…

I NEED YOU!!!

URGENTLY NEED PARTICIPANTS INTERESTED IN FILLING OUT A FASHION RELATED QUESTIONNAIRE FOR ME!!! TAKES NO MORE THAN 5 MINUTES!! PLEASE GIVE ME EMAIL ADDRESS OR EMAIL ERICA.88@HOTMAIL.CO.UK IF INTERESTED!! XXXO

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